Who it is for
Five people stand on the same street and see five different things
One is looking at a plot that has nothing on it yet. One is looking at the ground floor. One is looking at the tenancies and how each is performing. One is looking at the street itself. One is looking at the people walking down it. They are all deciding something, and the evidence each of them can get hold of runs out in a different place.
- Asset managersRunning the asset on more than footfall and anecdoteYou know your own scheme better than anyone. The hard part is knowing how it reads against the destinations competing for the same visit.
- Landlords and developersUnderwriting a scheme before there is anything to measureThe decisions that set a scheme's ceiling are made when the site is still a drawing, using evidence that mostly describes places that already exist.
- Architects and master plannersDesigning the ground floor with evidence about the groundUse mix and public realm decisions are usually argued from precedent. The surrounding area can tell you something more specific than a precedent can.
- Local authorities and urban plannersMeasuring high street health without waiting for the vacancy rateBy the time decline is visible in occupancy figures, it has been underway for a while. Most of the earlier signal is public, and unread.
- Marketing agenciesCampaigns for a place, briefed on what its visitors actually saySocial listening tools know brands. They do not know places. For destination work that is the gap that matters most.
One street. Hover a name to see what that person is looking at.One street. Each of them is looking at a different part of it.
See it on the street you care about
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