Guides
How to answer these questions yourself
Each guide is the full method: the job, the public sources that answer it, what each source gets wrong, and where people go wrong using them. No gate, no form. If you want to run it by hand, these pages are enough to do that.
- Finding the right tenant
How to work out which brand actually fits a scheme
Fit is not a feeling about a brand. It is a set of questions about a catchment, and most of them can be answered from public sources in an afternoon.5 steps - Reading the area around you
How to find out what is really trading around you
Almost everyone works from an out of date mental map of their own catchment. Here is how to replace it with a counted one, using sources that cost nothing.5 steps - Catching trends early
How to catch a category trend before it reaches your street
By the time a category trend is in the trade press it is priced in. The early signals are public, local, and mostly unread.5 steps
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