Insights
The terms this industry uses without defining
Catchment, use mix, high street health. Each of these gets quoted in reports as though everyone agrees what it means, and the disagreements underneath cost real decisions. These pages say what each one is, where the common version of it goes wrong, and which public sources actually answer it.
- Catchment areas
What a catchment area actually is, and why a radius is not one
A catchment is a behaviour, not a distance. The circle on the front of the report is a placeholder for the answer, and it is wrong in a direction that flatters the site.4 sections - Ground floor use mix
What a ground floor use mix is, and how one actually gets set
A mix is a set of shares, not a wish list of tenants. Every jurisdiction gives a plan some control over it and none gives a plan much, so most of the lever sits in unit sizes and lease terms rather than in policy.4 sections - High street health
How high street health gets measured, and what each measure misses
There is no single number for it, and the four that get used each fail in a different direction. Knowing which direction is most of the skill. The name is British; the question is not.4 sections
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