Who it is for
Architects and master planners

Designing the ground floor with evidence about the ground

Use mix and public realm decisions are usually argued from precedent. The surrounding area can tell you something more specific than a precedent can.

The decision: What the ground floor should be, how the uses should be distributed, and what the place is missing.

A high street, with the part architects and master planners look at picked out.

The ground floor, and the rhythm of the street edge.

What you are working from today

None of these are wrong. They each answer part of the question and then stop.

  • Precedent studies

    Precedents show what worked somewhere else. They cannot tell you what this particular area already has too much of.

  • The client brief

    Written before the analysis, and often carrying assumptions about the market that nobody has tested against the street itself.

  • Site visits and observation

    Irreplaceable for understanding a place, and a sample of a few hours. It cannot tell you how the place reads across a year.

What is actually going on

A street's use mix is measurable, not impressionistic

The impression of a place, that it is food-heavy or full of vacant units, can be replaced with a count: how many operators in each category, what share of the total, and how that compares with a neighbouring area. It is a small change that moves the conversation from taste to evidence.

Public opinion of a place already exists in writing

The reviews of the businesses on a street are also, cumulatively, a review of the street. Recurring themes about noise, safety, cleanliness, crowding and access surface across operators, and those are design problems as much as management ones.

The comparison area is the argument

A masterplan proposal is much easier to defend when the reference is specific. Not the general claim that a district needs more of a category, but that this district has a materially lower share of it than the comparable district a mile away, with both counts stated.

How Workbench handles it

The same analysis, run the same way, on any area you can draw

  • Draw the study area exactly, including odd shapes, rather than accepting a radius.

  • Get the category mix as counts and shares, so a use-mix proposal has a baseline to argue from.

  • Compare the study area with the reference areas you are already citing, on the same measures.

  • Read the recurring themes across the area's operators, which is where the public realm problems tend to be described.

Which report answers which question

Every one of these is a standard report in Workbench. You ask in your own words and get the written report back, formatted to forward on without explaining it first.

What is here, and what do people say about it?

Area Analysis

The full inventory inside your boundary, the category mix, and the strengths and pain points that recur across the operators in it.

How does this area differ from the one we are citing?

Gap Analysis

Your study area against up to three references, with the mix differences measured in share points and the categories present there but missing here listed explicitly.

Run one on your own area

Sign up free, draw the boundary you actually care about, and ask the first question in a few minutes.

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